The organiser’s commitment to the promotion of 27.BI-MU takes the form of a multi-faceted international campaign. Advertising is channelled through the main Italian and foreign trade magazines in: Austria (MM), Brasil (Corte&Conformacao, Maquinas e Metais), China (Whem), France (Machine Production, Tolerie), Germany (Bander Bieche Rohre, Blechnet.com, Industrie Anzeiger, Machinenmarkt), Great Britain (International Sheet Metal Review, Metalworking Production), India (Modern Machine Tools), Poland (Mechanik), the Czech Republic (Tecnicky Tjdenik), Russia (RITM Magazine), Spain (Imhe), Switzerland (Schweizer Maschinenmarkt), Turkey (Makina Magazin), the USA (Modern Machine Shop) and Eastern Europe (South East European Industrial Market).
Promotional activities include direct mail initiatives with informative material (150,000 selected users), and the visitor pre-registration service which issues users with the Golden Card, an entry card that offers interesting advantages for the industry operators’ stay in Milan.
As usual, exhibiting companies will be issued a promotional material “pack” which can be used as the basis of a personalised campaign and also offers the opportunity for the company to raise its profile within the virtual catalogue of the exhibition, hosted by the Expopage portal and accessible via the website.
Communication activity in support of the event appropriately includes press conferences, issuing of , notes, articles and in depth pieces developed for general interest and the specialist press in Italy and abroad. |
